New Era Tokyo Store
Got a thing for hats? Here is an exclusive tour of the New Era Toyko Store! We have some exclusive photos of the 1,100 square foot store that recently opened!

New Era announces the opening of New Era Tokyo, its eighth Flagship store location globally. Centrally located in Harajuku, the 1,100 square foot store will officially open on February 26, 2011, bringing headwear, branded apparel and lifestyle accessories to one of the world’s premier cities. New Era Tokyo will collaborate regularly with Japanese artists and brands, offering flagship-exclusive products to those who visit the store. Special edition caps from New Era’s EK Collection along with a variety of other items will be available at the flagship’s Grand Opening. The look and feel of the NEW ERA TOKYO Flagship store reflects New Era’s goal of elevating consumer’s experience and further raising the profile of the brand’s breadth of line. The space was designed by teams in Japan and the United States to illustrate New Era’s high standards for quality. The minimalist space aims to create a unique shopping experience and combines pristine whites, cool naturals and clear cut lines to showcase each collection. New Era Tokyo is the first of several New Era stores scheduled to open in 2011. Hong Kong, Los Angeles and Chicago are the next cities on the list. via – hypebeast





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