Fashion – La Muerta
Bringing in all the newest lines and fashion daily, we have an exclusive feature with a group based out of San Diego, CA by the name of “La Muerta”. Relax as we get to know La Muerta more and how they started their brand!
Clothing line name: La Muerta
City / State: San Diego, CA
Established date: November 24th 2010
Price range for clothing: $20 usd – $25 usd
Where to buy your clothing: http://lamuerta.mx
So tell us about yourself and your brand?
– Hey! I’m Luis, the owner, and also known as the fleshy limbless spectacle over at La Muerta.
I’m a bit obsessed with the Carnie way of life. I love the idea of a traveling, mobile group of sideshow freaks showing off their unusual talents to crowds around the world. I’m an artist and designer myself (I co-own and operate a web design & development company, WellVersedCreative.com, with my wife), and I know what it’s like to try and create art that has a real impact. The idea of La Muerta came from this–the desire to bring really great talents under one “tent,” with a weird, carnivalesque theme. The sideshow acts that do best are those that play on really dark themes–death, perversion, literal freaks of nature. I selected artists, and the Carnival theme of the site and brand, as a result.
How did you come up with the name?
– I’m originally from Mexico. I grew up in the middle of all the crazy contradictions Mexican culture represents: there are the colorful folk rituals like Day of the Dead, the Virgin of Guadalupe and the “Catrina” dolls, right alongside Catholicism and parochial school.
Mexicans try to take some of the terrible themes we’re faced with–death, poverty, corruption–and make them funny, accessible and full of life. That’s what La Muerta, or Lady Death, is all about. She’s kind of an unofficial saint. Art IS transforming things that are bad or scary into iconography we can all relate to universally. That’s the direction I’ve always taken with my own art, and it’s the direction I want my artists to go in too–taking Lady Death by the hand and bringing raw imagination to each shirt’s theme.
What best describes your line & who is it targeted to?
– Line: Oddball art, beautifully done. Target audience: People from all over the world with great taste, a love of art, and a wicked sense of humor.
What influenced you to start this line?
– Art’s marginal almost everywhere in the world. There’s an unfair ideal–you’re either a sellout or a freak. Street art, folk art, can be incredibly groundbreaking, but those artists’ names are rarely revealed to us. We wanted to start a company that featured wearable art that we would buy ourselves, that brings together all the world’s coolest, freakiest artists under one tent–and gives them credit for their work.
How is your brand different from others out there?
– We feature art from designers all over the world, and their names, websites, and inspiration get associated with their shirt–something you normally never see, e.g., who’s responsible for the “graphic tee” you got at that big box store? La Muerta smashes that separation and celebrates the art and the artists. Even the care tag identifies the artist’s name and website. We believe all shirts should do this.
Also, we only do limited edition runs of our shirts and never do reprints. All pieces have a limited running time. And finally, we differentiate ourselves by giving our artists a lot of free reign. Most of the work is commissioned based on a theme, but beyond the theme and some art direction after the sketch is completed, we let the artists determine where they take that theme. This means every shirt is truly unique.
Are there any challenges you run into while running a business?
– Yeah, this economy sucks! Everyone’s having a hard time these days, it seems. But you roll with it, and try to find ways to keep the (t-shirt) art affordable and valuable for people. There are always things to kick around but that keeps it interesting for us. Keep calm and carry on.
What ways did you find promoting your brand worked?
– Well… other than your run-of-the-mill tactics, we like doing weird things on social media. (For example, people seemed very keen on researching what my favorite mollusk was in exchange for free shirts and stickers). Got tons of hits on that one. Haha. Stuff like that is really fun for us and our fans. We try to keep it interesting and absurd.
Are there any future plans for your line?
– Yep. But we’re not telling yet. You can get teased by following us over on Facebook (https://www.facebook.com/pages/La-Muerta/157825847571817) Twitter(http://twitter.com/#!/_LaMuerta_), our Blog(http://lamuerta.mx/blog/) or by subscribing to our Newsletter(http://lamuerta.mx/). We like to tease.
How did you hear about FKN Famous & what do you think of us?
– Caught you guys through the YemaYema (http://yemayema.com) feature. She is one rad girl. I’ll tell you what I think once I see this feature go up! Hahaha. Nah, in all seriousness, I think your site is pretty damn slick and your content is top-notch. Truly enjoy reading FF.
Any last shout outs?
– Oh hell yeah! I want to give a sexy nod to all the artists that have been working with us, they are very sick individuals and we are very proud of the pieces they have been doing for La Muerta (check their profiles right here: http://lamuerta.mx/artists). Also want to thank The Dead Sea Mob (crazy art collective from the U.K. – http://thedeadseamob.com/) for the inspiration. And most importantly to the homies that have been dropping our name to friends, acquaintances, ex-girlfriends and whatnot. We love you and appreciate the constant support.
Is it cool if we give out free shipping worldwide for the rest of the weekend? Ok. If you read this you now know all orders have free shipping for the rest of the weekend. Cheers homies!
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