Fashion – Kill Hubris

Fashion – Kill Hubris

Bringing in all the newest lines and fashion daily, coming based out of Longview and Fort Worth, Texas. We bring you an exclusive fashion interview with an up & coming brand by the name of “Kill Hubris”. Relax as we get to know the Kill Hubris more and how they started their brand!

Clothing line name: Kill Hubris
City / State: Longview and Fort Worth, Texas
Established date: Launched in Spring 2011
Website: http://www.killhubris.com

Price range for clothing: Shirts are $25.00 each
Where to buy your clothing: http://www.killhubris.com

So tell us about yourself and your brand?

– We are Nathan and Sam, best friends who wanted to work on something creative together. We’re also tee fanatics so this medium seemed natural and we created Kill Hubris. Our goal for the brand is offer high-quality clothing that is functional, fits well, demonstrates attention to detail, and has just enough of an edge to be fun.

How did you come up with the name?

– We agreed from Day One that we wanted to spread a positive message. Arrogance and self-centeredness turn us off quicker than any other traits, so the name Kill Hubris popped up very early on in our brainstorming. It sounds aggressive and intense but we believe it’s an oxymoron. In our opinion, hubris isn’t “killed” by violence or brute force but is overcome by virtues like selflessness, love, patience, compassion, courtesy, and humility.

What best describes your line & who is it targeted to?

– Because our brand is based on a philosophy that is important to us, it is probably best described as a lifestyle brand. And, honestly, our products are targeted at us. Everything we put the Kill Hubris name on has to be something we would wear ourselves. Once an idea passes that test, it still has to be executed in a creative, comfortable, and wearable way.

What influenced you to start this line?

– Most of what we found in stores seemed cookie-cutter so we turned to the internet to see what independents had to offer. Their creativity, attention to detail, and “if you don’t see anything you like, make it yourself” attitude inspired us, so here we are.

How is your brand different from others out there?

– We try to actively encourage humility and respect for others. One of the ways we do that is by making sure that every product we put out is a reminder that there is something out there bigger than self. We are also proud of the diversity of our designs. Because our wide range of interests shows in our designs, we’ve found that we don’t just appeal to sneaker heads, or the typography crowd, or any other single audience. In that way, us being our own target audience has helped us even more than we anticipated.

Are there any challenges you run into while running a business?

– Oh yeah. Neither of us had any previous experience in the t-shirt game, so we have figured this whole thing out as we’ve gone along. And we’re not done learning. One of our biggest challenges starting out was that neither of us have any graphic design experience to speak of, so we had to rely on others some. Explaining a creative vision to someone else can be difficult, but we were really lucky to find Abb-d Choudhury (@abbd7), who is closely in tune with our creative sensibilities. Once we made that connection and started seeing our ideas come to life, that pressure really came off and we knew we had something we could develop.

What ways did you find promoting your brand worked?

– Twitter has been our best social media asset so far. We’ve met some great folks on there and gotten a humbling amount of support. We really try to avoid being “those guys” begging for followers and RTs nonstop though. We’ve found that it’s far more effective to participate in real conversations with people and try to build relationships instead. That’s where true support is going to come from anyway, someone who sees you as real people trying to do something positive, rather than some faceless company relentlessly busting everybody’s balls with announcements and asking for favors.

Are there any future plans for your line?

– We are currently working our fall releases. Right now we are aiming to release 2 new tees in late September or early October. After that, we plan to be around as long as folks will have us.

How did you hear about FKN Famous & what do you think of us?

– We have actually been aware of FKN Famous for a while. We first found FKN Famous when Lil’ Love Driven tweeted your feature of their brand. After exploring the site, we found that we really liked your taste in brands. We also love sneakers, watches, and gadgets, which you guys are all over, so when Jerry contacted us, we were very flattered to be included.

Any last shout outs?

– We’d definitely like to shout out FKN Famous for taking an interest in our brand and for this opportunity to be introduced to your audience. We are also very lucky to be a part of the thriving Texas indie tee scene. There are some really unique brands doing big things in the Lone Star State and many of them have been very kind to us. Brands like Loyal KNG, Sleepy Dan Brand, The Good Child, and several others, who didn’t have to share their knowledge with n00bs but were happy to do so. And, of course, everyone who has supported us by buying something. It’s very gratifying to know there are people out there we’ve never met who are sporting Kill Hubris.



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