MINI x DSQUARED2

October 31, 2011 in Lifestyles, The Daily

Kicking things off on our Monday Madness we’ve got some awesome news from our good friends over at S&X Media about an awesome collaboration with MINI x DSQUARED2. They’ve joined forces in the battle against HIV/AIDS. The collaboration presents a flamboyant neck scarf in a strictly limited edition.

MINI and Canadian design duo DSQUARED2 have joined forces in the battle against HIV/AIDS. With their “Red Mudder Foulard by MINI & DSQUARED2” the collaboration presents a flamboyant neck scarf in a strictly limited edition. This collectors’ item is available online from www.mini.com/shop and www.dsquared2.com with a price tag of £34, part of the proceeds will go to AIDS LIFE.

AIDS LIFE, a non-profit organization is the driving force behind Europe’s biggest AIDS charity event, the Life Ball and supports projects that help to combat the disease. The DSQUARED2 collaboration with MINI is a longstanding one and since 2001 more than half a million pounds have been raised for this organization.

The motif on this limited edition scarf is based on the sketch of the MINI ‘Red Mudder’, which the creative twins Dean and Dan Caten designed for this year’s Life Ball – Europe’s leading AIDS charity event. The brothers styled a rugged off-roader, featuring a maple leaf on both doors and the DSQUARED2 logo on the front windscreen and tires. The license plate displays the birth year of the brothers, who have immortalized themselves with characteristic irony in the two raccoons hanging onto the roof rails. The scarf comes in an elegant black box embellished with the MINI and the DSQUARED2 logo.

“Our scarf is the new season’s must-have for all fashion lovers who not only want to look good but are also active and committed types,” say Dean and Dan.

The “Red Mudder Foulard by MINI & DSQUARED2” celebrated its official premiere on the occasion of Vogue Fashion’s Night Out in Milan, 8th September. The first examples of the limited-edition scarf changed hands during the exclusive cocktail party in the DSQUARED2 store. via – s&xmedia

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