Fashion – Lies And Filth
Holding things down in the indie fashion industry we’ve got a brand based out of Dallas, Texas by the name of Lies and Filth. Lies is a politically incorrect, unapologetic clothing brand that is not afraid to push cultural barriers set up by society. Our designs are carefully thought out and fall under two categories, lies or filth. Now relax as we get to know Lies and Filth a little more and how they started out in the industry.
Clothing line name: Lies and Filth
City/State: Dallas, Texas
Established date: 3/2012
Price range for clothing: $21.99-34.99
Where to buy your clothing: www.liesandfilth.com
So tell us about your brand?
- LIES AND FILTH is a politically incorrect, unapologetic clothing brand that is not afraid to push cultural barriers set up by society. Our designs are carefully thought out and fall under two categories, lies or filth. The images aren’t just for shock value, they all have a deeper seeded meaning behind them. That in itself has helped us gain a ton of fans in such a short period of time who relate to our brand and show us undying support.
How did you come up with the name?
- The name Lies and Filth actually came about back in 2004 as something a good friend of mine, who recently passed away, would say when we would hear people lie about meaningless things. We would say, “lies and filth . com entry number,” and it stuck. When I decided to officially launch the brand, that was the only name I wanted to go with that could encompass the meanings behind the design.
What were you doing before launching your brand?
- Sales management, I have been in sales for a long time now
When did you begin thinking about launching your own clothing brand?
- I actually wanted to start a brand back in 2004-2005, I secured the name that I was going to use, REFUTEES. Everytime I came close to launching it, something happened that either yanked the time or funding away from the project. It was like clockwork and never failed. I finally decided in 2010 that nothing was going to stop the juggernaut from rolling this time, and thank God I was able to focus on doing what I love to do.
What best describes your line & who is it targeted to?
- My line is pretty complicated for most people to understand, you have to be pretty ballsy to wear some of the designs. Our culture has become overly politically correct, which has drained our society of creativity. People are more worried offending people than doing and thinking how they really feel on the inside. LIES AND FILTH is the conflict you have in your head when one part says “oh no,” and the other says “to hell with it, do it anyway.” We reflect how people really think and feel, but have been muttered by what they have been told since they were little kids. Lies and Filth is for any and everyone, we transcend cultural boundaries. We have people from all walks of life that buy our tees. We target people who are real and understand were we are coming from.
What influenced you to start this line?
- I got absolutely sick and tired of seeing giant F’s on shirts, skulls on metallic ink, basically I got tired of seeing the same thing on everybody. I got tired of seeing people wearing and buys shirts because they were the only tees out. I saw people wearing these tees, not because they could relate, but because that’s what society told them they needed to wear to look cool. I wanted to bring something out that was anti-everything that was in stores so they had a choice. I wanted people to buy tees because they wanted to, not because it was the only thing they could buy.
How is your brand different from others out there?
- LIES AND FILTH is absolutely raw. You are not going to see a guy snorting blow on a tee, a chick tied up, JFK’s head blown off, pandas mating or anything like our designs. Other brands are scared to touch this type of material because of the backlash they may receive. We have such loyal and strong fan base that support our messages that we have no problem it.
Are there any challenges you run into while running a business?
- Every business is going to be challenging one way or the other, if it wasn’t challenging, every Joe blow would own their own business. My biggest challenge is time, if there were 40hrs in a day I would be ecstatic. I’m a perfectionist, so I’m consistently changing things around and finding better ways of doing everything to improve business.
What ways did you find promoting your brand worked?
- Social media has been a big help to me, it has helped me gain fans all over the world. I also hosted an indie clothing event in Dallas called, Texas Teezilla. We gathered 31 of the hottest Texas based brands, brought them together and had an amazing show. That brought attention to the whole indie clothing scene, especially the Dallas based brands. There were well over 3,000 people that showed up for the event throughout the day, it was an amazing turnout for a 1st time event. That helped me along with the other brands gain a whole new group of fans.
Are there any future plans for your line?
- We are going to continue pushing the cultural envelope. We have already begun planning Texas Teezilla 2012, which is going to be twice as big as the first one. Im going for an epic event, one where I am going to have to really come up with something for the 2013 show. I also have a few things up my sleeve that FKN Famous will be the first to know about once they come to shape.
How did you hear about FKN Famous & what do you think of us?
- I stumbled upon you guys one day, and instantly became a fan. You guys have featured a few of the brands that participated in Texas Teezilla which is always cool to see. FKN FAMOUS is awesome, its not just about clothing, its like yahoo news but with swagg. One piece of advice, BOOKMARK IT.
Any last shout outs?
- I wanna shout out to all the Dallas based brands, and all the indie brands out there grinding on a daily basis. Never give up, and keep doing what you do best.
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