Fashion – Dramamine LA
We love bringing you some of the dopiest brands & stores around the world. Holding things down in the indie fashion industry we’ve got a brand based out of Alhambra, California by the name of Dramamine LA. Now relax as we get to know Dramamine LA a little more and how they started out in the industry.
Clothing line name: Dramamine LA (pronounced as written drama-mine)
City/State: Alhambra, CA
Established date: January 10, 2010 (i.x.mmx)
Price range for clothing: Fair
Where to buy your clothing: store.dramaminela.com
So tell us about your brand?
- What started as a project is now known as Dramamine LA or DRMN, an acronym that stands for “Dreams Really Mean Nothing.” The meaning behind this quote is that dreams really mean nothing unless we act upon them. Upon the absence of actions, your dreams become obsolete. It’s one thing to wish a dream come true, but another to actually go out and get yours. Nowadays, the majority lives by the needs of provided satisfaction; however, those who have succeeded are known to have challenged their dreams. We’re chasin’ ours.
How did you come up with the name?
- Honestly, I’d be lying to you if I said I knew exactly what Dramamine was going to mean what it does today. We weren’t too sure as to where we were going with Dramamine, and the name behind the brand began with much controversy. Soon after the establishment of the brand, the meaning behind Dramamine was acquired. I really liked the acronym DRMN that was within the actual name and wanted to have a meaning that could relate to us. Being an avid follower of streetwear, I speak for many others when I say that having a brand is nothing short of being a dream. Having taken that first step and starting the brand, I truly felt that if people wanted any chance in making their dreams come true, actions must be taken to avoid having those dreams become obsolete. From that moment on, Dreams Really Mean Nothing has become the anthem.
What were you doing before launching your brand?
- I was really into sneakers and streetwear. Whether it’d be Vans, Nike SB, Jordans, or anything of that nature, I would just have a passion for shoes in general. Streetwear really helped open my eyes to fashion because I admired the art behind many pieces. Along with my co-founders, I started this label my senior year in high school. Heading into my senior year, I wasn’t too certain about my future. My grades were average, my extra curricular activities weren’t spectacular, and I just felt that I didn’t stand out amongst others to be accepted by a major school. After just a few months since the launch of Dramamine, I knew this was exactly what I wanted to do.
When did you begin thinking about launching your own clothing brand?
- Dramamine began as an idea before evolving into a project and finally a brand. My business partners, Darien Vilchez and Dennis Dang, actually came up with this name back in their freshman year of high school in 2007. This idea was constantly discussed between them, but the necessary steps to reach the next stage were never taken. I joined the unit in 2009 and actually sparked the beginning of Dramamine LA. On January 10, 2010, Dramamine LA was established.
What best describes your line & who is it targeted to?
- My line can be best described as a label that strives to create quality goods. All of our designs are made to be “easy on the eye” and we try to avoid creating obnoxious pieces. Dramamine is targeted towards everyone who is looking for everyday apparel. Like I mentioned earlier, we put the word “quality” at the top of our priorities when we create all of our goods. We aim to make the most durable goods for the fairest of prices.
What influenced you to start this line?
- Back in 2009, I was already following streetwear for some time, and I just didn’t like a lot clothes that brands were making. Looking at many different labels, I felt that throwing my own spin on certain products would make them look much improved. I’ve always had a passion for business, but I just wasn’t sure where to apply that passion. Given the opportunity to have a business in clothing, I wanted to take this chance and see just how far I could get with this brand. Many people think that funding a brand is the biggest factor, but I disagree. I attribute our recent success to the camaraderie of my team. We all have our share of strengths and weaknesses, but our ability and willingness to compromise has definitely helped us out tremendously.
How is your brand different from others out there?
- We definitely strive to make our products as high of quality. We try to bring the highest quality of material, but still make items affordable for consumers. Being heavily inspired with everything that is around us, we would like to say that consumers can tell we put our heart and soul into our designs.
Are there any challenges you run into while running a business?
- There are many, many, many challenges that we have run into while running Dramamine. Like every other business, the streetwear industry is not any different. Stocking the inventory without overstocking or understocking, meeting deadline dates, and compromising ideas are just a few challenges we have run into, but have been fortunate enough to be able to overcome them and continue progressing.
Are there any future plans for your line?
- We have had a couple cut and sew pieces in our past collections, but a full cut and sew collection consisting of headwear, button ups, jackets, sweaters, and pants is definitely coming in the new future. Oops, I’ve spoken too much.
How did you hear about FKN Famous & what do you think of us?
- I actually found out about FKN Famous from an email recently, and I have been very impressed with the features on the website. Jerry does a great job in handling the website, and I’m surprised I haven’t run into FKN Famous sooner.
Any last shout outs?
- Shout out to our hometown in Alhambra, CA. We carry our city on our back in everything that we do and we’re proud to be from there. Shout out to all of our supporters, and most important of all, shout out to the supporters who have been supporting since Day 1. I’d like to say that everyone accepted us from the get-go, but no one would believe that lie. And all the people who told us we couldn’t, this one’s for y’all!
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