Fashion – Snob Mob
We love bringing you some of the most dope brands & stores around the world. Holding things down in the fashion industry we’ve got an awesome streetwear brand from Belfast, Northern Ireland by the name of Snob Mob. Now relax as we get to know Snob Mob a little more and how they started out in the industry. Also get a closer look at some of their latest apparel!
Clothing line name: Snob Mob
City/State: Belfast, Northern Ireland originally and now London, United Kingdom
Established date: Launched 12th July 2012
Price range for clothing: all tees £22 – £28 including P&P
Where to buy your clothing: www.snob-mob.com
So tell us about your brand?
– Snob Mob sells f**king lovely t-shirts. Established in 2012, born out of disdain for the pandemic of unimaginative tat been sold as ‘streetwear’. Artist collaborations, trying to do more than slap a company name and some geometric shapes on the front of a shitty quality tee. We hope our tees appeal to anyone and everyone who appreciates a sweet tee and some great graphic art.
How did you come up with the name?
– When I was a kid I loved Shaun Palmer, had posters of him all over my room, and was big into snowboarding and mountain biking. When I reached that milestone in life of picking your first email address I took the SNOB from SNOwBoarding and the MOB from MOuntainBiking! I always said I wanted to have a company called that and it sort of stuck ever since!
What were you doing before launching your brand?
– Selling ski and snowboard holidays – I loved it because I got to go some amazing places and made some great friends but it had sort of run it’s course and was at a dead end, I knew I didn’t want to do it forever.
When did you begin thinking about launching your own clothing brand?
– I think when I got my first pair of Chocolate cords when I was like 13, I loved the logo, the skate shop I’d got them in, everything about the appeal of skate/street fashion and I think it’s always been in my head. Obviously I’d have loved to been a world famous skater/snowboarder/astronaut/race car driver etc but wasn’t equipped with the skills for any of those!
What best describes your line & who is it targeted to?
– I guess I’d like to think of it as some sort of streetwear, at least that’s what I’d like it to develop into in the future. At the minute it is some sweet t-shirts that I hope appeal to a whole range of people from a whole range of backgrounds…whether they skate or snowboard or ride bikes, DJ or make music, create art, stay up for 48hrs solid every weekend, love comics and illustration…street art spotters, geeks, kids, slightly overweight 30-somethings (ahem!)…everyone!
What influenced you to start this line?
– I thought if I didn’t do it now I never would and set about sorting out the first line of tees. I don’t have the money or knowledge/industry expertise yet to work in seasons or anything like that so I’m just trying to get some stuff out there when time and money allows and hope people will dig them. In terms of physical influences, internationally Stussy are and always will be top dogs…I guess that’s the same for a lot of people. I love what Mishka are doing, I would buy nearly every item they come out with, they are really on fire at the minute. In the UK I have a lot of time for Addict and Dephect and, one of the slightly newer brands, AnyForty.
How is your brand different from others out there?
– I’m trying to steer well away from the geometric shape and company name print shite that I mentioned above. I have a lot of time for anyone doing a similar thing to what I’m trying to do, but I do think there is a huge amount of shite been produced alongside all the good stuff. I like stuff that has had some imagination and/or thought put into it, not 30mins on Illustrator. I think the Snob Mob artist collaborations reflect that ethos – designs by artists who live for creating stuff that other people love looking at. All money and effort is going into trying to get the tightest designs printed sweetly on good quality tees – we don’t have any frills, we have shitty packaging, not even any swing tags but it helps to keep the price one of the best in the UK for a good artist collab type t-shirt. It averages out about £25 including P&P which hopefully keeps us competitive. Saying that, Snob Mob is similar to some other brands but hopefully there’s enough people out there to not tread on anyone’s toes!
Are there any challenges you run into while running a business?
– Money, money, money!
What ways did you find promoting your brand worked?
– Trying not to spend much money on anything other than clothing, social media has really been the only marketing tool to date, so it’s slow and steady haha…there are a few events coming up and hopefully a couple of little magazine features so fingers crossed that can get the name out there to more people.
Are there any future plans for your line?
– Argh, loads man! In the medium term it’s more tees, some zippy hoodies and beanies for the winter and then with a bit more of a fan base hopefully we can really take off with some more awesome tees next spring/summer and then see how we go. Snob Mob gimpsuits maybe…
How did you hear about FKN Famous & what do you think of us?
– I’ve always checked the blog regularly, every morning with a brew! For layout and content it’s one of the best online for me, no doubt.
Any last shout outs?
– Everyone who has bought a Snob Mob tee – massive thank you. The websites/blogs who came to the launch and gave us a shoutout. Any of my mates who have bought one because they felt they should, secretly thinking they were a load of shite, the artists and printers who made the first run look so good and the artists who have worked on the second drop with me. Thank you everyone!
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