Fashion – iLL Project

Fashion – iLL Project

We love bringing you some of the most dope brands & stores around the world. Holding things down in the fashion industry we’ve got an awesome brand from California by the name of iLL Project. Now relax as we get to know iLL Project a little more and how they started out in the industry. Also get a closer look at some of their latest apparel!

Clothing line name: iLL Project
City/State: Bay Area, Cali
Established date: 2009
Website: www.illproject.com

Price range for clothing: $15-$60
Where to buy your clothing: www.illproject.com

So tell us about your brand?

– The brand is about three things…Intelligence; the ability to apply knowledge to manipulate one’s environment and think outside the box to meet one’s objective in life. We feel it applies to everybody, from the hustlers to the fortune five hundred CEO’s. Life; the reminder that the clock is always moving forward, never backwards, so the opportunity is now to innovate and create change through your ideas and creativeness. And Leisure; the reward of living that intelligent life and to have fun, chill and do what ever it is you feel like doing. The Project is all who support us and are about the iLL Lifestyle.

How did you come up with the name?

– I think we must have spent over a year trying to figure out a name. Man, we probably went through hundreds and hundreds of names. One of my boys said something about ill and he put another name in there that I wasn’t feeling. After a few days I came back and said what about Project, and it stuck. Hense, iLL Project.

What were you doing before launching your brand?

– Working the Monday through Friday, 8-5 grind at a construction company. Definitely not chasing gold at the time.

When did you begin thinking about launching your own clothing brand?

– I’ve always been into clothing, and new I wanted to do something with it but it wasn’t until 2005 when I was truly inspired by some of the clothing brands out at the time. I said fuck it, why can’t I do it?

What best describes your line & who is it targeted to?

– We like to keep it simple and fresh. We target any and everybody who feels our shit.

What influenced you to start this line?

– The people that were doing it big in early 2000’s, in likes of Crooks, Stussy, Supreme, and of course LRG.

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How is your brand different from others out there?

– It’s not just a brand, it’s a lifestyle. We are trying to promote the intelligent side of life and that by hustling, hard work, and believing you can make shit happen.

Are there any challenges you run into while running a business?

– Besides everything….everything. Whether it be big or small, I don’t think a day’s passed that I haven’t run into a challenge or two. There is no blue book to this shit, you just learn on the fly.

What ways did you find promoting your brand worked?

– The social media is huge. Other than that, I can’t give out my secrets.

Are there any future plans for your line?

– Of course. We’re always chasing that gold. We have a lot of new stuff in the works and a great plan to finish out the rest of the year. For us the future holds bigger and better changes, because the only thing that’s constant in life is change. Stay tuned.

How did you hear about FKN Famous & what do you think of us?

– We heard about FKN through mutual networking. We think what you guys got a good thing, and we look forward to working again with you guys in the future. SALUTE!

Any last shout outs?

– Shout outs to any and all who support the project and believe in what we’re doing.



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