Fashion – Brilyent

Fashion – Brilyent

We love bringing you some of the most dope brands & stores around the world. Holding things down in the fashion industry we’ve got an awesome brand from Los Angeles, California by the name of Brilyent. Now relax as we get to know Brilyent a little more and how they started out in the industry. Also get a closer look at some of their latest products!

Clothing line name: Brilyent
City/State: Los Angeles, California
Established date: Summer 2012

Price range for clothing: Competitive
Where to buy your clothing:

So tell us about your brand?

– It’s about being “brilliant” in your own way. For those that make it to the top by not following everyone else around them. And have a lot more fun along the way.

How did you come up with the name?

– It’s a play on the word brilliant, of course. We spelled it unique because not everyone is the same, and we like that.

What were you doing before launching your brand?

– I was doing freelance animation around LA

When did you begin thinking about launching your own clothing brand?

– I just didn’t have a favorite “brand” or anything I could relate to. I saw through a lot of the catch phrases out there and couldn’t get behind any of them.

What best describes your line & who is it targeted to?

– People that find a way to the top by being them, and not by someone teaching them how to be. These days, individuals without a degree can drive the same car as someone who studied for 4+ years. That’s whose team we’re on.

What influenced you to start this line?

– To foster the creative ambition in everyone.

How is your brand different from others out there?

– These days everyone has a brand, it’s important to give yours meaning. We make sure that everything we do fits within our story and has a reason for existing. Like our chimp logo for instance, looks like a simple monkey though his head is a big lightbulb. Representing big ideas.

Are there any challenges you run into while running a business?

– Of course. Ranging from no toilet paper in the office to pantones being wrong. It’s all expected though and it’s taken care of.

What ways did you find promoting your brand worked?

– I’d say social media is the best way to promote.

Are there any future plans for your line?

– Expansion of course. We’ve got a lot of custom pieces coming out. More importantly we’re expanding as a brand, focusing beyond just clothing.

How did you hear about FKN Famous & what do you think of us?

– I came across it online and thought it was a dope site. I like how you guys break new artists and don’t just copy/paste from other blogs.

Any last shout outs?

– S/O to you guys for the feature 🙂

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Alexandra Wonderland

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